Just saw the Helvetica film

Just returned from the Helvetica film at the Regent Theater. It was an interesting and fun film and a great way to spend my post Steelers game Sunday.

Educational of the history of the font, designed by Max Miedinger and Eduard Hoffmann in Münchenstein, Switzerland, there were several interviews with some people at the type founder and some sketches and notes on the design process and revisions of the font's birth. The film also had some very funny and great lines such as "It's air. It's just there. You have to breathe so you have to use Helvetica" to a story David Carson told about being frustrated searching for an appropriately lame font to match the bad writing of a Bryan Ferry interview for the magazine Ray Gun, finally settling on Zapf Dingbats making the two-page spread literally unreadable.

In the end it was a very enjoyable film and I recommend go see it.